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Chinese gay guy doing online celebrity: sensual fame and internet superstar economic climates

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This short article examines Chinese gay people seeking celebrity and cash (gift ideas and payments generated on the web) on livestreaming apps. In on line discussion, this type of people have arrived at end up being titled wanghong (net famous person) or mingyuan (socialite). By doing the company’s sexual desirability to users, Chinese gay streamers create sensual reputations that stir desire with stigma (promiscuity and sensed femininity for the reason that they being economically reliant on users). These methods invite censorship, with homosexuality known as adult, obscene, and coarse contents in status regulation enforced since 1988. Drawing on interviews with 13 gay males whom livestream on two Chinese applications, Blued and Aloha, we investigate just how homosexual streamers consult their particular on the web celebrity facing slut/feminine-shaming while searching for monetary rewards. Whereas some homosexual streamers try to downplay the mark connected with on the web popularity, rest strategize stigmatized tendencies, both to enhance her erectile desirability so to resist Asia’s heterosexual-patriarchal norms as articulated through erotic censorship. We argue that Blued and Aloha spend money on the production of homosexual a-listers to make monetary income. Although this promotion actions perpetuate inequalities that support gay boys with sensual investment, additionally, it produces a feasible pathway to gay awareness in China’s normally seriously censored internet.


In March 2017, I surveyed Yu, a 35-year-old Chinese homosexual dude in Beijing.

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